ข้าวบุญ

by Thammasat University


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It is the development of applications on mobile phones. to create a network of rice growers to be able to sell rice to consumers without going through middlemen The operation of a rice grower network takes many forms. to suit each locality, such as a network of agricultural cooperative groups community enterprise network or other forms of farmer fund networks. The strategy will use social marketing based on the principle of aiming to benefit society and the public. The rice merit application has been developed from the national budget. therefore not aiming for profit but is a program developed for farmers to use as a tool in their agricultural business And have the freedom to work without being overwhelmed or being taken advantage of by any agency or organization with more capital. In addition, the Khao Bun application also hopes for long-term results. Is to create a systematic trading system for agricultural products. "Local market" to strengthen because if the local market is strong will make Thai farmers And Thai agricultural products will be able to be self-reliant in a sustainable manner. by reducing and quit relying solely on external markets or foreign markets This is considered a sustainable long-term solution for agriculture.